在信息与资讯高度发达的社会里,标志的作用和影响越来越凸显出它的重要性。努力使自己的设计具有独特性、识别性、适用性和时代性,使其具有使用和审美的双重价值,并符合民族性和世界性的双重要求,这是标志设计的基本特征和根本原则。 In a society where information and information are highly developed, the role and influence of the emblem increasingly highlights its importance. Efforts to make their design unique, identifiable, adaptability and the times, so that it has the dual value of use and aesthetic, and in line with national and global dual requirements, which is the basic characteristics of the logo design and the fundamental principles.