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通过潮州实地调查的数据统计,得出要符合和引导消费者对日用瓷外观的审美需求,关键在于设计的创新,即实现形式美﹑功能美和技术美的创新。笔者分析得出:在日用瓷外观设计上体现文化内涵时代性,可实现形式美创新;而从认知﹑实用和审美功能入手,改造产品功能,或设计出新型陶瓷产品,可实现功能美创新;实现新材料新技术﹑工艺的应用,或陶瓷结合其他材料制作,可实现技术美创新。做到以上几点,有利于日用瓷外观设计符合与引导消费者审美需求,使陶瓷产品在同质化竞争环境下能增强外观设计的竞争优势。
According to the statistics of Chaozhou field survey, the key to meet the aesthetic needs of consumers for the appearance of daily porcelain lies in the innovation of design, that is, to realize the beauty of form, function and technology. The author draws the conclusion that: embodying the age of cultural connotation in the design of daily-use porcelain can realize the innovation of formal beauty; starting with the cognitive, practical and aesthetic functions, modifying the function of the product or designing the new type of ceramic product, Innovation; new materials and technologies to achieve the application of technology, or ceramic materials combined with other production, technology can achieve the United States innovation. To achieve the above points, is conducive to the daily porcelain design in line with and guide the aesthetic needs of consumers so that ceramic products in the homogeneous competition environment can enhance the competitive advantage of the design.