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Vans为只知规模扩张而缺少品牌“温度”的中国鞋履商家,树立了一个“复活”的样本。在竞争激烈的专业运动鞋市场,业界爆出的“头条”总少不了阿迪达斯(下称“阿迪”)、耐克以及Under Armour等知名鞋类巨头间的搏杀较量。不过如今,一个与全球消费者普遍热衷的篮球、跑步及健身全无关联的休闲鞋品牌Vans,却凭借出色业绩及对目标人群的精准把握,“抢”下了国际大牌的风头——作为美国威富集团(全球最大成衣上市公司之一)旗下增长最强劲的子品
Vans is a “resurrection” sample of Chinese shoe merchants who only know the scale expansion but lack the brand “temperature”. In the highly competitive professional sports shoes market, the industry broke “headlines ” and ultimately, Adidas ( “Adidas ”), Nike and Under Armor and other famous footwear giants between the fight. However, today, Vans, a casual sports shoe that is not associated with basketball, running and fitness, is generally popular with consumers around the world. However, with its outstanding performance and accurate grasp of the target audience, As the weakest group (one of the world’s largest clothing companies listed) under the most growth of the sub-products