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随着现代化进程的加快和经济一体化的影响,许多优秀的非物质文化遗产项目的传承受到越来越严重的冲击,许多项目濒临消失。及时地抢救和保护这些困境中的非物质文化遗产,是时代赋予的非常紧迫的历史使命。电视媒体具有着其它新媒体所无法企及的权威性、公信力、专业性、影响力,对非物质文化遗产保护工作的助力作用主要可以概括为三个方面,一是宣传,二是保护,三是传承。
With the acceleration of modernization and the impact of economic integration, the inheritance of many excellent intangible cultural heritage projects has been increasingly severely affected and many projects are on the verge of disappearing. The timely rescue and protection of the intangible cultural heritage in these dilemmas is a very pressing historical mission given by the times. The television media possesses the authority, credibility, professionalism and influence unattainable by other new media. The boosting effect on the safeguarding of the intangible cultural heritage can be summarized in three aspects: first, propaganda; second, protection; third, protection inherited.