汉字作为汉民族思维和交流最重要的书面符号体系,成为视觉传达的重要内容。从汉字构造角度来分析“取象”观念在中国现代平面设计的思维、方法、心理意象,尝试进行这样的开掘性探究,因为设计既是对群体的实用满足,又是时代精神和个人情感、认知心理等混融交织得复杂结果。 Chinese characters, as the most important symbolic system of Han nationality thinking and communication, have become an important part of visual communication. From the angle of Chinese character construction, this paper tries to analyze the thinking, method and psychological image of the idea of ​​“taking portrait” in modern graphic design in China, trying to explore such digging because design is both practical and satisfying for the group, as well as the spirit of the times and personal feelings , Cognitive psychology mixed mixed interwoven results.