一、不同城市,渠道构成差异很大在一些城市,化妆品专营店如莎莎(Sasa)、丝芙兰(Sephora)等继续扩张,正在侵占百货店的化妆品营销空间。除了在购物中心、繁华地段开设店铺之外,它们直接开进百货店,使得一些商场缩减甚至彻底放弃自己的化妆品的经营面积。如从北京的限上企业的销售数据来看,经由专业店、专卖店等渠道的化妆品销售比重从2004年的2%增加到 First, different cities, channels vary widely In some cities, cosmetics franchise stores such as Sasa, Sephora continue to expand, is embezzling department store cosmetic marketing space. In addition to shopping centers, bustling lots of shops opened, they directly into the department store, making some shopping centers reduce or even completely abandon their own cosmetics business area. For example, from the sales data of the limited enterprises in Beijing, the proportion of cosmetics sales through channels such as specialty stores and specialty stores increased from 2% in 2004 to