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如果说2010年是“微电影”的元年,2011年“微电影”持续火爆,那么2012年可谓“微电影”的井喷之年。目前,在各类播出平台风生水起的“微电影”正以不可阻挡的势头成为我国文化产业发展的新生力量。这种新颖的传媒业态从诞生起就吸引了身处“微时代”的人们的目光。
If 2010 is the first year of “Micro Film,” and 2011, “Micro Film” continues to be hot, then 2012 is the year of the “Micro Film” blowout. At present, the “Micro Film ”, which has become so popular in various broadcast platforms, is becoming a new force in the development of China’s cultural industry with an irresistible momentum. Since its birth, this novel media format has attracted the attention of people in the “Micro Age.”