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费斯克以研究大众文化而著称。传统批评家往往因大众文本具有浅白、过度、煽情等特征,就对之加以贬斥和藐视。费斯克对大众文本的分析,反传统批评家之道而行之,即从后者所“忽略”或“诟病”的东西出发,重新评估文本中那些被“斥责的”、被视为“粗俗”东西的价值,并发现“文本中吸引大众认可的东西究竟是什么”?正是基于这种研究思路,费斯克对大众文本的特性进行了分析,从而反转了传统批评家的负面评价。费斯克关于大众文本“过度与浅白”特性分析,就典型地体现了这一点。
Fiske is famous for studying popular culture. Traditional critics are often denigrated and despised because of their plain, over-exaggerated and sensational characteristics. Fiske’s analysis of mass texts, against the traditional critics, proceeded from the latter’s “ignoring” or “criticizing” things and reevaluated the “ , Is regarded as the value of ”vulgar “, and found out ”What is the appeal of the public in the text “? It is precisely based on this research train of thought, Fiske analyzed the characteristics of popular text Reverse the negative evaluation of traditional critics. Fiske’s analysis of popular texts ”over and under-white" is typical of this.