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当前,跨国公司已成为一国经济发展的新亮点,跨国公司多元化经营为一国经济带来了新的活力,但在跨国公司的经营管理中,跨文化冲突问题已成为跨国经营管理的一大难题,给公司的正常经营带来诸多不便甚而阻碍公司的发展,本文将从当今跨国公司文化管理的现状着手,分析跨文化管理在国内外跨国公司的管理活动中存在的现实意义,并找出其管理的重点和难点,进一步探讨出跨文化管理的对应策略,尤其是对本国即将走向世界的跨国企业探索一条有价值的跨文化管理之路。
At present, multinational corporations have become a new bright spot in the economic development of a country. The diversification of transnational corporations has brought new vitality to the economy of a country. However, in the management of transnational corporations, the problem of cross-cultural conflicts has become a matter of transnational management This article will start from the current situation of the cultural management of multinational corporations and analyze the practical significance of cross-cultural management in the management activities of multinational corporations at home and abroad, and find out Out of its management of the key and difficult to further explore the corresponding strategy of cross-cultural management, especially for its upcoming international multinational companies to explore a valuable cross-cultural management.