当前,随着消费者群体特点的改变,传统企业发现自身营销成本不断上升、行业边界模糊、渠道体系复杂,而新的电子商务模式不断涌现,也给企业的原有业务模式带来了极大的冲击。新问题源自消费群体的巨大变化,要想解决问题,自然还是要从消费者的变化入手。“巨而细”的消费者全天候的消费者。从时间上来看,今天的消费者希望随时能买到需要的产品。在淘宝的12大消费群 At present, with the change of the characteristics of the consumer groups, the traditional enterprises find that their own marketing costs are rising, the industry boundary is fuzzy, and the channel system is complex. However, new e-business models are emerging constantly, which also bring great changes to the original business mode of an enterprise The impact. New problems stem from the huge changes in consumer groups, in order to solve the problem, naturally, we must start from the changes of consumers. “Giant and thin ” consumers around the clock consumers. From a time point of view, today’s consumers want to be able to buy the products they need at any time. 12 big consumer groups in Taobao