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随着我国政治体制改革的深入,通过大众传媒的有效传播来增强公众的家国意识,提升凝聚力,成为稳固执政合法性资源的重要途径。2016年11月30日,习近平总书记在中国文联十大、中国作协九大开幕式上的讲话中指出:“广大文艺工作者要做真善美的追求者和传播者,把崇高的价值、美好的情感融入自己的作品,引导人们向高尚的道德聚拢。”电视公益广告作为社会传媒文化的一个重要形态,在弘扬爱国主义精神、引导正确舆论等方面发挥了不可或缺的作用。本文试以中央电视台2016年播出的电视公益广告为研究样本,对其中呈现的
With the deepening of the political reform in our country, it is an important way to enhance the public’s sense of family-oriented and enhance cohesion through the effective dissemination of mass media. On November 30, 2016, General Secretary Xi Jinping pointed out in his speech at the 9th China Federation of Literary and Art Circles and the 9th China Writers Association opening ceremony: “The majority of literary and art workers should be truth-benevolent suitors and communicators, Emotional integration into their work, and guide people to gather high ethics. ”TV public service ads as an important form of social media culture, in carrying forward the spirit of patriotism and guide the correct public opinion and played an indispensable role. This article tries to CCTV broadcast in 2016 TV public service ads for the study sample, which presented