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“互联网+”时代,报刊行业面临诸多挑战和新的发展契机。传统报刊行业存在财务管理意识淡薄、大数据信息不能充分利用、营运资金效率低、全面预算执行不力、财务管理手段滞后等问题,亟需进行战略调整以适应互联网发展的新要求。报刊行业实现财务管理转型的措施包括确立财务管理的战略地位、充分利用大数据进行财务决策、提高预算整合效率、促进财务管理模式的转型等。
“Internet + ” era, the newspaper industry is facing many challenges and new opportunities for development. The traditional newspapers and periodicals industry has some problems such as the weak awareness of financial management, the inability to make full use of big data and information, the low working capital, the implementation of the overall budget and the lag of financial management. Therefore, strategic adjustment is urgently needed to meet the new requirements of Internet development. The newspaper industry to achieve financial management transformation measures include establishing a strategic position of financial management, make full use of big data for financial decision-making, improve budget integration efficiency, and promote the transformation of financial management mode.