《鬼谷子》:“说之者,资之者。”在营销中,理智与情感的微妙关系是:保持必要的张力销售从表面看来不过是商品和货币的交换过程,仅仅存在着商家和顾客的买卖关系。其实,并非如此简单。消费者从产生购买愿望到购买行为的完成,是由多种因素促成的,而精神因素时常起着决定性的作用。如若消费者在你店上当受骗一次,下次很难再去吃第二次亏,这是市场上一条不易的法则。深究一下顾客之所以“不去吃第二次亏”的主 “Guiguzi”: “The person who said that, the person of the capital. ” In the marketing, the subtle relationship between reason and emotion is: to maintain the necessary tension in sales. On the surface, it is only the exchange process of goods and currency, only the existence of businesses Sales and customer relations. In fact, it is not so simple. Consumers’ desire to create purchases and purchases is driven by a variety of factors, and mental factors often play a decisive role. If consumers are defrauded once in your store, it will be difficult to eat a second loss next time. This is an easy law in the market. A closer look at the customer’s “doesn’t eat for the second time”