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《质量发展纲要(2011-2020)》将强化企业的主体质量作用,严格企业质量主体责任,发挥优势企业引领作用,推动企业履行社会责任。为帮助企业深刻理解和认真贯彻《纲要》的要求,文章从奶制品优势企业质量责任现状入手,分析了质量与责任的关系。从企业质量守法、员工顾客意识、顾客关系、顾客不满化解和优势企业质量管理模式创新等方面探讨了如何发挥企业的主体质量作用。文章强调指出,履行质量责任不是社会对企业的额外要求,而是企业必须承担的最基本的社会责任和义务,是企业生存和发展的必要条件。
The Outline of Quality Development (2011-2020) will strengthen the main quality of enterprises, strictly control the main responsibility of enterprise quality, give play to the leading role of superior enterprises and promote the fulfillment of social responsibilities by enterprises. To help enterprises deeply understand and conscientiously implement the requirements of the “Outline”, the article starts with the status quo of the quality responsibility of dairy enterprises and analyzes the relationship between quality and responsibility. It explores how to give play to the main body quality of enterprises from aspects of abiding by the laws of quality, employee’s awareness of customers, customer’s relationship, dissatisfaction of customers and innovation of enterprise’s quality management mode. The article emphasizes that the fulfillment of the responsibility of quality is not an additional requirement of society for the enterprise, but the most basic social responsibility and obligation that the enterprise must undertake and is the necessary condition for the survival and development of the enterprise.