中国已经进入人口老龄化阶段,并且老年人占总人口比例越来越大。随着人们物质生活的富足,越来越多的老年人在满足其物质生活之后,也开始追求更多的精神享受。因此,老年旅游飞速发展,老年旅游市场开发潜力巨大。1997年“夕阳红”首次推出后至今十多年的时间里,老年旅游已成为旅游行业中颇为重要的一部份。但在中国旅游业目前所形成,专门针对老年人的产品项目还比较少。在这样的情况下,充分了解老年旅游的特点,认识到老年旅游市场中存在的问题,提出几点具有现实意义的开拓对策,希望更好的开发老年旅游市场。 China has entered the stage of population aging, and the proportion of the elderly in the total population is growing. As people’s material life is enriched, more and more seniors also begin to pursue more spiritual enjoyment after satisfying their material life. Therefore, the rapid development of the elderly tourism, the development of the elderly tourism market has great potential. In 1997, after “sunset red” was first introduced for more than 10 years, the elderly tourism has become an important part of the tourism industry. However, the tourism industry in China is currently formed, specifically for the elderly product projects are still relatively small. Under such circumstances, we should fully understand the characteristics of the elderly tourism, recognize the problems existing in the tourism market for the elderly, put forward some pioneering measures with practical significance, and hope to develop the tourism market for the elderly better.