如今产品的品质之外,产品的包装设计也是影响其市场占有量多少的重要一环。于是,近年来我国的产品设计大量出现中国风的设计,我国包装设计师也根据市场需求,将书法作为灵感来源,巧妙地将其运用在包装设计上,为包装设计注入了新的生命力。这一新颖的包装形式在突出了产品的文化特性和个性风格的同时,吸引了消费者的眼球,有效地提升了产品的竞争力。本文将通过三个方面剖析中国书法艺术对现代包装设计带来的影响。 Today’s product quality, the product packaging design is also an important part of how much its market share. Thus, in recent years, a large number of China’s product design design of Chinese style, China’s packaging designers also based on market demand, calligraphy as a source of inspiration, cleverly used in packaging design, packaging design has injected new vitality. This innovative packaging has highlighted the cultural characteristics of the product and personality style, while attracting the attention of consumers, effectively enhance the competitiveness of their products. This article analyzes the impact of Chinese calligraphy on modern packaging design through three aspects.