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随着经济的发展,电力工业得到迅速的发展。电力工业作为国民经济的基础行业,关系到国计民生,因此必须充分的重视电力工业的发展。电力工业的科技含量高,且投资量大,然而随着经济的发展,传统的电力公司的垄断经营模式阻碍电力工业的发展,需要电力公司探索新的模式来适应市场化的发展需要。电力工业面临着挑战,电力工业需要发展,必须进行体制的改革,重视营销项目的管理,在市场化的趋势下,制定电力公司营销项目策略,促使电力公司实现商业化的运营。
With the economic development, the power industry has been rapid development. As a basic industry of the national economy, the power industry has a bearing on the national economy and people’s livelihood. Therefore, it must pay full attention to the development of the power industry. However, with the development of economy, the monopoly management mode of traditional power companies hinders the development of power industry, and the power companies are required to explore new modes to meet the market-oriented development needs. The power industry is facing challenges. The power industry needs to be developed. Institutional reforms must be carried out. The management of marketing projects must be emphasized. Under the trend of marketization, the power company marketing strategy should be formulated to promote the power companies to achieve commercial operations.