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高校体育产业有其得天独厚的优势,但在市场经济条件下,其发展要求还有较大差距,在发展过程中还存在很多具体问题需要解决。通过对高校体育产业发展问题的探讨,以促使高校体育产业能尽快融入到体育产业的总体发展规划当中。
The sports industry in colleges and universities has its unique advantages. However, under the condition of market economy, there is still a long way to go for its development. There are still many specific problems to be solved in the course of development. Through the discussion of the development of college sports industry in order to promote the university sports industry as soon as possible into the overall development of sports industry planning.