论述对营销与策划专业的学生如何实施创新能力的实训教学?首先明确本专业的学生应具有的创新能力;其次论述本专业创新能力培养包含的两个方面,并从这两个方面提出如何进行实训教学?最后提出了学生创新能力的考核模式。 Discusses the marketing and planning of students how to implement the practical ability of innovation and teaching? First of all, clear the students should have the ability to innovate; secondly, discusses the professional innovation ability to include two aspects, and from these two aspects Conduct practical training? Finally, put forward the assessment model of students’ innovative ability.