论文部分内容阅读
采用文献资料法分析全民健身网站现状。主要结论:全民健身网站大多由政府主导建立,域名品牌意识不强,网站功能同质化现象严重,精神文化与健身理念不突出,缺乏特色体育文化内容。建议:塑造网站品牌,侧重建设,顺应环境及用户需求,完善管理者个人素质水平,实现网站品牌的文化效应,形成自身特色,获得文化认同,最终实现全民健身网站的文化建设,推动全民健身事业发展。
Analysis of the Status Quo of National Fitness Website by Using Literature and Information Method. Main conclusions: most of the national fitness websites are mainly set up by the government, the awareness of domain name brands is not strong, and the website functions are homogenized seriously. The concepts of spiritual culture and fitness are not outstanding, and there is no distinctive sports culture content. Suggestion: Build website brand, focus on construction, conform to environment and user’s demand, improve manager’s individual quality level, realize cultural effect of website brand, form own characteristic, get cultural approval, finally realize the cultural construction of national fitness website and promote the national fitness career development of.