一、充分认识企业文化宣讲稿的重要意义企业文化宣讲稿是指为了宣传企业文化、树立企业良好形象,提升企业产品的美誉度而撰写的文稿。美国的企业管理专家托马斯·J·彼得斯、小罗伯特·H·沃特曼研究了美国43家大型公司后指出:“超群出众的企业之所以能做到这一步,是因为它们有一套独特的文化品质,是这种品质使它们脱颖而出,鹤立鸡群。”改革开放以来,我们国内的企业,越来越重视企业文化的建设和宣传。有一定规模的企业组建了企业文化宣讲团(队、小组)。为了提高宣讲水平, First, a full understanding of the importance of corporate culture preaching draft Corporate culture preaching is to promote corporate culture, establish a good corporate image, enhance the reputation of corporate products and writing contributions. Thomas J. Peters, a business management expert in the United States, and Robert H. Wattman, who studied 43 large companies in the United States, pointed out: “Outstanding companies are able to do this because they have a unique set of unique The quality of culture, this quality makes them stand out, stand out. ”" Since the reform and opening up, our domestic enterprises, more and more emphasis on corporate culture and advocacy. A certain scale of enterprises set up corporate culture propaganda mission (teams, groups). In order to improve the preaching level,