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随着智能手机的日益普及,人类步入了移动互联网时代,传播的方式发生了巨大的变化,原先的大众媒体的“一对多”的范式已经不再独霸天下,以微博、视频网站等为代表的社会化媒体使传播的受众同时也变为传播的内容制作者,传播形式从简单的“一对多”到“一对一”、“多对多”甚至是“多对一对多”等多样化的发展趋势,它们的出现改变了大众媒体的传统传播方式,颠覆了传统的艺术品商业模式,碎片化的时间与传播方式让传统商家无所适从,随着产业结构的调整,让中国艺术品制造行业面临更加严峻的挑战。
With the increasing popularization of smart phones, mankind has entered the era of mobile Internet. The way of communication has undergone tremendous changes. The original mass media ’s “one to many” paradigm is no longer dominate the world. Weibo, video Websites and other social media, the representative of the spread of the audience at the same time also become a dissemination of content producers, the spread of the form from simple “one to many” to “one to one”, “many to many” And even “many-to-many” and other diversified development trends, their appearance has changed the traditional mass media media, subvert the traditional art business model, fragmentation of the time and mode of transmission so that traditional businesses know what to do With the adjustment of industrial structure, the Chinese artwork manufacturing industry is facing more severe challenges.