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创新已成为时代的鲜明主题,同时也是网络文化产业发展的动力。本文从创新的视角分析了我国网络文化产业的特点。在此基础上结合产业创新理论提出我国网络文化产业创新的优选模式是以市场创新为核心的自主创新带动战略。自主创新带动战略的内涵主要是:以市场创新为核心,同时注重产品创新的重要性;突出自主创新的重要性,掌握产业创新主导权;产业创新要发挥带动作用,带动相关产业共同发展。
Innovation has become a distinctive theme of the times, and it is also a driving force for the development of the network culture industry. This article analyzes the characteristics of China’s network culture industry from the perspective of innovation. On the basis of this, it is proposed that the optimal mode of network cultural industry innovation in our country is based on market innovation, which is driven by independent innovation. The main contents of the strategy of independent innovation are: market innovation as the core, pay attention to the importance of product innovation at the same time; highlight the importance of independent innovation, master the leading of industrial innovation; industrial innovation to play a leading role in promoting the common development of related industries.