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21世纪的视觉传达设计,进入了以计算机、网络以及在此基础上形成的以虚拟空间为主要要素的数字艺术时代。网页艺术设计显得尤为突出,网页的目的就是将其宣传者或倡导者的信息传达给网络的使用者。要实现信息的传达,必定要通过一些信息元素来表现所要传达的信息,在人们的日常生活中是通过色彩、文字、图形图像、动画、声音这些元素来完成绝大多数的信息传达和交流的,这些信息元素的接收是依靠人的视觉和听觉来完成的。在目前的网络环境中,信息传达主要依靠人的视觉和听觉来完成,所以,网页艺术设计中的基础元素包括了色彩、文字、图形图像、动画、声音等这些视听元素。如何熟练地掌握这些元素的运用,设计和制作出漂亮而独特的网站页面来?这将是我们探讨的重点。
The visual communication design of the 21st century has entered the age of digital art with the virtual space as the main factor formed by computers, networks and the like. Web art design is particularly prominent, the purpose of the page is to convey the information of its advocates or advocates to users of the network. In order to realize the communication of information, it is necessary to express the information to be conveyed through some information elements. In the daily life of people, most of the information is communicated and exchanged through the elements of color, text, graphic image, animation and sound , The reception of these information elements depends on human’s vision and hearing. In the current network environment, information is mainly relied on people’s visual and auditory accomplishments. Therefore, the basic elements of web art design include audio-visual elements such as color, text, graphic images, animation, sound and so on. How to skillfully master the use of these elements to design and produce a beautiful and unique website page? This will be the focus of our discussion.