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在我们为客户服务的过程中,企划其实是无所不在的。一个好的有效的方案是一个企划;而对资源的合理充分的利用,同样也是企划。 “总算跟你们联络上了!” 应老屈之邀,1997年6月,我们前往广东顺德北窖镇,参与美的空调98年市场推广策划项目,负责主持美的空调品牌形象建立与推广、美的空调98年促销策略组合规划工作。 工作接近尾声的时候,接到海尔药业营销部部长马文敏小姐的电话,第一句话就是:“总算跟你们联络上了!”因当时正在美的销售公司参加策划会议,所以只是跟马小姐简单对话几句,我便让助手记下她的电话,相约再联系。
In our service to customers, planning is ubiquitous. A good and effective program is a plan; while a reasonable and full use of resources is also a plan. “At last, let’s contact with you!” At the invitation of Elder, in June 1997, we went to Beichen Town, Shunde, Guangdong Province to participate in the marketing plan of the US air-conditioned 98 years and presided over the establishment and promotion of the U.S. air-conditioned brand image. 98 marketing strategy portfolio planning. Near the end of the work, received a letter from Haier Pharmaceutical Marketing Minister Miss Ma Wenmin, the first sentence is: “finally contacted you!” Because at that time the sales company in the United States to participate in planning meetings, so just with Miss Ma A few simple conversations, I told my aide to record her phone, meet again and contact.