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承办奥运会是一个国家现代化的标志,同样,赞助奥运会也是品牌实力的展现。赞助奥运给品牌带来的是一种长期的、全方位的影响,品牌价值的提升大于销售数据的提升。北京时间7月28日凌晨4点,伦敦奥运会拉开了帷幕。与体育军团的强势相比,中国品牌显得异常失落,11家TOP赞助商中只有台湾的acer是中国品牌,而全部4个等级赞助商中,也只有acer和水晶石两颗中国独苗。为何前后两届奥运会,中国品牌在营销上有如此巨大的反差,难道
The hosting of the Olympic Games is a symbol of the modernization of the country. Likewise, the sponsorship of the Olympic Games is also the manifestation of the strength of the brand. Sponsorship of the Olympic Games brought to the brand is a long-term, all-round impact, the brand value of the increase is greater than the sales data. Beijing time at 4:00 on July 28, the London Olympic Games kicked off. Compared with the strength of the Sports Corps, the Chinese brand appears unusually lost. Among the 11 TOP sponsors, only Taiwan’s acer is a Chinese brand, and only one of the four Chinese-sponsored sponsors is acer and crystal stone. Why before and after the two Olympic Games, Chinese brands in marketing such a huge contrast, is it