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田径新领地曾经有媒体批评李宁,说李宁把中国奥委会领奖服的赞助机会留给安踏了,把体育频道出境赞助的机会留给361度了,把NBA的篮球资源错失给匹克了,这个空当的分神,让李宁和闽系品牌的距离缩短不少。的确,从营销策略看,李宁似乎有点步伐不够稳当,过猛烈的把原有的营销计划让道于换标和品牌重塑。此外,李宁亦认识到,赛事资源稀
The new territory of athletics has been criticized by the media Li Ning, Li Ning, the Chinese Olympic Committee to accept the award-winning clothing to the ANTA, the opportunity to leave sports sponsorship opportunities left 361 degrees, the basketball resources to miss the Olympic Peak, This empty when distracted, so that the distance between Li Ning and Fujian brand a lot. Indeed, from the marketing strategy, Li Ning seems a bit slow pace is not enough, too violent to give way to the original marketing plan and brand rebranding. In addition, Li Ning also realized that race resources are scarce