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2014年,对于中国的报刊来说是非常艰难的一年。大家所听到的和所说到的都是报刊面临的困境。我们的汽车行业报道,似乎正走向一条无法逆转的不归路:与经营捆绑,完全没有报纸自己的态度和声音;为经营服务,完全丧失作为记者自己的观察和立场。而为了拉动自己的经营,很多都市报在尝试转型,重庆时报也在尝试各种“包销”等应对厂家KPI考核的模式。但是我觉得,这也只能是暂时的、过渡性的解决办法,不是报媒的核心竞争力。
In 2014, it was a very difficult year for China’s newspapers and periodicals. What we have heard and said is the dilemma faced by newspapers and periodicals. Our automobile industry reports that it seems that we are heading for an irreversible turn of no return: it is bundled with management and there is absolutely no newspaper’s own attitude and voice. In doing business and services, we completely lose our own observations and positions as journalists. In order to drive their own operations, many Metropolis Daily trying to transition, Chongqing Times is also trying all kinds of “underwriting” and other manufacturers KPI assessment mode. However, I think this can only be a temporary and transitional solution. It is not the media’s core competitiveness.