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非物质文化遗产不仅是民族的文化本原,而且是民族的文化记忆。然而随着生活方式的改变及建设性的破坏使得非遗的生存和发展日益艰难,如何在现代社会环境下对其进行有效的开发与保护成为研究重点。从旅游的视角出发,在查阅非物质文化遗产保护与开发相关文献基础上,采用昂普分析(RMP)从资源分类、市场分析及产品开发三个层面分析了新疆世居少数民族非物质文化遗产的特点及市场需求,将新疆世居少数民族非遗旅游产品结构层次分为基础型、发展型、提升型三类进行旅游开发,并提出合理的保护模式。
Intangible cultural heritage is not only the cultural origin of the nation, but also the national cultural memory. However, with the change of life style and the destructive construction, the survival and development of the non-legacy have become more and more difficult. How to effectively develop and protect it in the modern society has become the research focus. From the perspective of tourism, on the basis of consulting the literature on the protection and development of the intangible cultural heritage, this paper analyzes the intangible cultural heritage of the world’s ethnic minorities in Xinjiang from three aspects of resource classification, market analysis and product development by using the general analysis (RMP) The characteristics and market demand of the local ethnic minorities in Xinjiang non-heritage tourism product structure level is divided into basic, development, promotion three types of tourism development, and put forward a reasonable mode of protection.