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在人们物质生活水平日益增长的今天,送礼慢慢成为了一种艺术。传统的馈赠行为寄托了人们彼此之间的感情,蕴涵着人们内心对美好生活的向往。现代礼品包装在很多地方传承了传统礼品的吉祥寓意,如:装饰图案、器物造型、吉祥色彩、朴实材质等方面,又在结构和功能上受世界现代主义设计思潮的影响,得到了更进一步的发展。但在面对异彩纷呈的世界包装文化,我国现代礼品包装还不够成熟。我们只有继承了传统的深刻内涵,吸收先进的思想和理念,建立起自己独特的包装个性才能求得发展。这是我们包装设计发展的必然趋势。
In people’s material living standards are growing day by day, gifts have slowly become an art. The traditional act of giving a gift to the feelings of people between each other, implies people’s inner longing for a better life. Modern gift wrappings inherit the auspicious meaning of traditional gifts in many places, such as decorative patterns, objects modeling, auspicious colors, simple materials and so on, and are influenced by the modern world design trends in structure and function and get a further development of. However, in the face of the colorful packaging culture of the world, China’s modern gift packaging is not yet mature enough. Only by inheriting the profound connotation of tradition, absorbing advanced ideas and concepts and building up our own unique packaging personality can we seek development. This is the inevitable trend of our packaging design.