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天津卫视在“天津港8·12特大火灾爆炸事故”报道中存在对频道整体有机联动把握不足、对报道形式“把关”失准、对新闻报道的全局意识把控不足、新闻报道与受众兴趣错位、采编播个体“把关”存在缺陷等问题。究其原因,主要是外部“把关人”对地方官媒“把关”规律发生变化适应不足,以及地方官媒内部“把关人”缺乏突发事件科学应对预案造成的。地方官媒要做好突发事件新闻报道,需要做到:明确规章,依法“把关”;分级应对,整体联动,科学有效;建立和完善必要的纠错机制和受众关注收集机制,提高“把关人”媒介素养。
Tianjin Satellite TV reported inadequate control over the channel as a whole because of inadequate control over the overall channel linkage, lack of control over the format of the report and the lack of control over the overall awareness of the news coverage in the coverage of the “Tianjin 8.2.12 Major Fire and Explosion Accident.” Misunderstandings with the audience, editing and broadcasting individual “check ” flaws and other issues. The reason is mainly due to the inadequate adaptation of the external “gatekeeper” to the local media and the change of “gatekeeper” laws and the lack of scientific response plan for unexpected events by the local officials and media. Local officials and officials should do a good job in breaking news reports of emergencies and need to: clear rules and regulations and “checks and balances” in accordance with the law; grasping and coordinating actions as a whole and scientifically and effectively; establishing and perfecting necessary error correction mechanisms and mechanisms for collecting audience attention, “Caregiver ” media literacy.