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随着网络新兴媒体的迅速崛起,融合传统媒体和新兴媒体的发展已是当前纸媒行业的紧迫课题,中央宣传部部长刘奇葆指出“中央厨房”是传统媒体融合发展的首要任务和标准配置。本文总结解放日报社“中央厨房”——融媒体新闻报道指挥中心基础建设、原理架构和运行成效,简单介绍了融媒体指挥中心的特点和作用,为纸质媒体实现深度融合提供经验和参考。
With the rapid rise of new media on the Internet, the integration of traditional media and emerging media has become an urgent issue for the current paper media industry. Liu Qibao, director of the Central Propaganda Department, pointed out that “central kitchen” is the primary mission and standard allocation for the integration and development of traditional media. This article summarizes the infrastructure, principle structure and operational effectiveness of the Jiefang Daily, “Central Kitchen” - Melody Media Report Command Center, briefly introduces the characteristics and functions of Melody Media Command Center, provides experience for the deep integration of paper media and reference.