有效控制核心市场是获得长期成功的关键一个企业获得成功,并不等于它的经验就一定能被另外一个企业分享并取得成功走过60年发展历程的彪马(PUMA)公司,已成为全球最大的运动鞋、服饰及用品制造商之一。其实,它的发展并非一帆风顺,也遭遇过近乎倒闭的生存危机。而转危为安的背后则是彪马采用明确的战略理念来指导企业发展。 Effective control of the core market is the key to long-term success Puma (PUMA), a company that succeeds and does not mean that its experience will be shared with another company and has succeeded in 60 years of development, has become the world’s largest Sports shoes, apparel and supplies manufacturer. In fact, its development has not always been smooth and has encountered a crisis of survival that has almost closed down. And turning critically behind Puma is the use of a clear strategic concept to guide the development of enterprises.