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房地产是一个新兴的商业,作为其标牌的广告语不论从文本构成还是语言运用方面来讲都是一门博大精深的学问。本文旨在针对近几年流行的一些房地产广告语言作简要分析,着重探讨其中蕴藏的诗性特点。
Real estate is an emerging business, as its signage advertising language in terms of text composition or language use is a profound knowledge. This article aims to make a brief analysis of some real estate advertisement language popular in recent years, focusing on the poetic characteristics contained therein.