在人们的生活压力普遍较大与城市节奏持续较快的背景下,适当的进行压力的释放是非常有必要的,此时亲近大自然或者出门旅游也成为了人们不错的选择。当前我国的旅游文化大都按照省内的旅游资源的现状逐步的向生态旅游转变,以此来促进地区经济的有效发展,这也需要相关的部门有效的进行境内的生态旅游营销策略的制定与实施来实现,因此,就生态旅游市场营销策略及目标市场的策略展开了简要的探讨。 Under the background that people’s life pressure is generally high and the city’s tempo continues to be relatively fast, proper pressure release is very necessary. At this time, close to nature or going out to travel has also become a good choice for people. At present, most of China’s tourism culture is gradually transformed into ecotourism in accordance with the status quo of tourism resources in the province in order to promote the effective development of the regional economy. This also requires the relevant departments to effectively formulate and implement the ecotourism marketing strategy in the territory Therefore, a brief discussion is made on the marketing strategies of ecotourism and the strategies of target markets.