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互联网思维,是指在互联网、云计算、大数据等科技不断发展的前提下,对产品、用户、市场、及整个商业圈进行全新的审视和思考。小米手机在创建初期,因其独特的营销模式、强烈的用户参与感,亲民的售卖价格,使其自发售以来一路高歌猛进,短短几年内,小米手机通过采用互联网思维等社会化营销模式迅速成为行业领先,本文通过对互联网时代下小米营销模式探究的基础上,综合分析,阐述其商业帝国崛起的奥秘。
Internet thinking refers to a brand-new look and reflection on products, users, markets and the entire business circle under the premise of continuous development of science and technology such as Internet, cloud computing and big data. Xiaomi mobile phone in the early days of its creation, because of its unique marketing model, a strong sense of user involvement, price-sensitive people since its sale all the way to triumph, just a few years, Xiaomi mobile phone through the use of Internet thinking and other social marketing quickly become The industry leader, this article through millet marketing model under the Internet era on the basis of a comprehensive analysis of the mystery of the rise of its commercial Empire.