与报业经营思路的大发展相比,中国报业在运营体制机制上,改革却依然显得谨慎有加。体制机制改革是报业改革的根本,顺应“推动社会主义文化大发展大繁荣”的时代要求,报业又该怎样重塑市场主体,为报业集团赢得进入市场经济体系的合法身份?“身份”以及“身份”背后的问题在一些报业集团老总心里纠缠成结。 Compared with the great development of newspaper business ideas, the reform of China’s newspaper industry still appears cautious in operating system and mechanism. The reform of the system and mechanism is the fundamental reform of the newspaper industry and complies with the requirements of the times of “promoting the great development and prosperity of socialist culture.” How can the newspaper industry reshape the market body and win the legal status of the newspaper and conglomerates entering the market economy? “Identity ” and “identity ” behind the problems in a number of newspapers group boss entangled into a knot.