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背景:对于中国大陆的消费者,灿坤这个品牌并不陌生。作为小家电的品牌代表,灿坤早在1988年就进入了中国大陆市场。但是,墙内开花墙外香。在全球市场,灿坤产品行销世界100多个国家和地区。其主力产品电熨斗、煎烤器年产量均列全球第一位。而在中国大陆,从1988年到2002年,灿坤累计亏损了4000多万美元,仅2001年就亏损了2000多万元人民币。渠道管理混乱,信用体制不健全,库存和应收账款曾高达上亿元。
Background: For mainland China consumers, Tsann Kuen is no stranger to this brand. As a small household appliances brand representatives, Tsann Kuen back in 1988, entered the Chinese mainland market. However, the wall is fragrant. In the global market, Tsann Kuen products are sold in more than 100 countries and regions in the world. Its main products electric iron, grilled grinder annual output are ranked first in the world. In mainland China, Tsann Kuen accumulated a total loss of over 40 million U.S. dollars from 1988 to 2002, and only lost more than 20 million yuan in 2001 alone. Channel management chaos, the credit system is not perfect, inventory and accounts receivable had as high as 100 million yuan.