论文部分内容阅读
十大品牌推介活动是纺织行业推进名牌战略,促进产业升级的一项重要举措。我们已经开展了五年,在行业内五十个企业品牌文化起了很好的带动作用。现在我们第一届品牌文化代表这次也来参加会了。每一届都有新的内容,都有新的创造,因此大家都对这项活动抱着很大的兴趣来参加、学习、交流。先进的品牌文化是自主品牌的灵魂,是我们提升纺织工业产业附加值、提升产业竞争力非常重要的一个因素。我们讲强国,不光是指我们的物质生产力和技术创新怎么样,还有文化生产力,我们的文化品牌怎么样。仅仅物质生产力,没有品牌,没有品牌文化,只能给别人打工。现在全世界最好的设备中国都有,现在全世界最好的品牌中国没有。那为什么呢?我们的品牌文化,我们的软实力、创造力是不够的。
The top ten brand promotion activities are an important measure for the textile industry to promote brand strategy and promote industrial upgrading. We have been in business for five years and have played a good role in driving the 50 corporate brand culture in the industry. Now our first brand culture representative also attended this meeting. Each session has new content and new creation. Therefore, everyone is very interested in this event to attend, study and exchange. Advanced brand culture is the soul of own brand, which is a very important factor for us to enhance the added value of the textile industry and enhance the competitiveness of the industry. When we talk about power, we mean not only our material productivity and technological innovation but also our cultural productivity and our cultural brand. Only material productivity, no brand, no brand culture, can only work for others. Now the best equipment in the world China has, and now the best brand in the world China does not. So why? Our brand culture, our soft power, creativity is not enough.