现代社会是依赖媒体的社会,大众传媒既是一种商业文化,也是一种社会文化。作为现代社会最具公众性和影响力的文化力量,它往往通过选择性的内容陈述,以及对主流意识形态的强调,来反映这种文化规范,并在与观众的交流中得到最大程度的认同。文章从多个角度阐述了时下电视文化的特点,及对观众的影响,并对如何打造观众喜闻乐见的社会主义文化提出了自己的见解。 Modern society is dependent on the media society, the mass media is both a business culture, but also a social culture. As the most public and influential cultural force in modern society, it often reflects this cultural norms through selective statement of content and emphasis on the mainstream ideology, and obtains the greatest degree of recognition in the communication with the audience . The article expounds the characteristics of the current TV culture and its influence on the audience from many angles and puts forward its own opinions on how to create a socialist culture loved by the audience.