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中国服装定制古已有之,北京的“鑫昌祥”、“隆庆祥”、“协昌”和上海的“荣昌祥”、“亨生”都是享誉百年的品牌,但随着现代成衣业的迅猛发展,这些百年老店被逐步边缘化,丧失了原有的时尚话语权与市场地位。再加上现代化进程的加速,西方高级定制概念的融入,中国服装定制的产业格局愈加复杂。长周期、高价格、繁工序的产业特性使得服装定制飘在空中,高处不胜寒,但这一切却因互联网的发展、云概念的产生而发生着变化。
China’s garment customization has been ancient, Beijing “Xinchangxiang ”, “Longqingxiang ”, “Association Chang ” and Shanghai “Rongchangxiang ” Century brand, but with the rapid development of the modern garment industry, these century-old shops are gradually marginalized and lose their original fashion discourse power and market position. Coupled with the acceleration of the modernization process, the integration of the concept of advanced customization in the West, China’s garment customization industry has become more complicated. The long cycle, high price, and complicated industrial features make costume custom floating in the air, and the height is immeasurable, but all this has changed due to the development of the Internet and the concept of cloud.