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随着科技的发展进步和电子商务的系统的逐渐成熟,网络营销已经成为很多行业所要拓展的营销方式。旅游业作为一种特殊的第三产业,有其发展的特殊性。随着我国经济水平的发展和人民生活水平的提高,越来越多的人注重精神生活和休闲娱乐,因此旅游业得到较大发展的同时,行业间的竞争也越来越激烈。它必须要结合新的网络营销方式才能得到更大的发展。基于此,文章首先讲述了旅游网络营销的概念,接着分析了旅游网络营销发展上的困难,最后提出解决这些困难的几点建议。
With the development of science and technology and the gradual maturation of e-commerce system, network marketing has become a marketing method to be expanded in many industries. As a special tertiary industry, tourism has its own particularity of development. With the development of our country’s economy and improvement of people’s living standard, more and more people pay attention to spiritual life and recreation. Therefore, while the tourism industry has been greatly developed, the competition among industries is also getting fiercer and fiercer. It must be combined with the new way of online marketing in order to get greater development. Based on this, the article first describes the concept of tourism network marketing, and then analyzes the difficulties in the development of tourism network marketing, and finally puts forward some suggestions to solve these difficulties.