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近年来,由于互联网的快速发展,网购群体不断增大,购物消费渠道从线下往线上转移。纺织三大终端消费行业之一的家纺行业,也是电子商务产品的重要组成部分,目前正处于成长阶段。众多家纺企业意识到未来中国市场因消费习惯、消费行为的变化所蕴含的巨大商机与财富。越来越多的企业通过借助大数据时代互联网技术的力量不断拓展市场,增设家纺平台,拉动纺织品和服装总体消费快速增长。以淘宝、天猫、京东等为代表的电子商务营销;以微信、二维码、APP为标志的移动互联网技术应用产品的出现,更是让我们处在一个信息更新瞬息万变的时代。但在电子商务家纺行业迅猛发展的形势下,家用纺织品作为电子商务产品的重要组成部分,产品日趋呈现同质化,缺少文化创意特色。
In recent years, due to the rapid development of the Internet, online shopping groups continue to increase, shopping and consumer spending channels from offline to online transfer. Textile industry, one of the three end consumer industries textile industry, but also an important part of e-commerce products, is currently in its growth stage. Many textile enterprises are aware of the tremendous business opportunities and wealth inherent in the Chinese market in the future due to changes in consumer habits and consumer behavior. More and more enterprises continue to expand their markets by using the power of Internet technologies in the era of big data and create a home textile platform to drive the rapid growth of overall consumption of textiles and clothing. To Taobao, Lynx, Jingdong, etc. as the representative of e-commerce marketing; to micro channel, two-dimensional code, APP as the symbol of mobile Internet technology products appear, but also let us in a rapidly changing information age. However, under the situation of rapid development of e-commerce home textile industry, home textiles, as an important part of e-commerce products, are becoming increasingly homogeneous and lack of cultural and creative features.