透过展销这个窗口,可以窥到商品包装装潢设计民族特色的重要性.商品包装装潢是保护商品和介绍、宣传、推销商品的有力工具.因此,商品包装装潢在生产和流通过程中占有很重要的地位,特别是现代化的商品生产和商品流通需要有现代化的包装装潢. 在商品经济的社会里,商品在销售过程中,相互之间的竞争是不可避免的.又由于社会的进步,生产的发展,文化和生活水准的提高,人们对商品的要求也越来越高,不仅在物质方面,还有精神方面的.一件好商品,除了质量好,还必须要有一个良好的包装,才可能满足消费者的需要.然而人们的要求是千差万别的,审美观 Through the exhibition of this window, you can glimpse the importance of the national characteristics of the product packaging and decorating design.Package and decoration is a powerful tool to protect the goods and introduce, promote, sell the goods.Therefore, the product packaging and decorating plays an important role in the production and distribution process In particular, in the modern commodity production and circulation of commodities, modern packaging and decoration are required.In the society of commodity economy, the competition among the commodities in the sales process is inevitable, and because of the progress of society, the production of Development, culture and standard of living, people’s demand for goods is also getting higher and higher, not only in material but also in spirit. A good commodity, apart from its good quality, must also have a good packaging May meet the needs of consumers.However, people’s requirements are vastly different, aesthetic