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门户网站为用户进入互联网浏览信息提供了入口,本文主要的研究对象是以提供新闻资讯为主的综合性门户网站。通过对门户网站新闻题材、内容设置、页面设计等的现状分析,找出相应症结所在,在此基础上,提出发挥门户网站网络界面控制优势、多形态配合优势、网络开放性优势和做好题材选择、内容策划、页面优化细节的建议。
The portal provides the entrance for users to enter the Internet browsing information. The main research object of this paper is a comprehensive portal website that provides news information. Based on the analysis of the status quo of the news materials, content settings and page design of the portal website, the author finds out the corresponding crux of the problem. On the basis of this, it puts forward that using the advantages of the portal website interface control, the multiform cooperation, the open advantage of the network and the good subject Choice, content planning, page optimization details of the proposal.