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地面广播电视台在新形势下要实现事业的辉煌发展,第一要充分认识自己所肩负的责任和使命,把握大局,明确方向,正视困难;第二要挖掘自身新优势,运用市场化力量走出困境,中广联合会探索出的“本地化+市场化,解决贫困化”新模式具有启示意义;第三要坚持开放共享,突出本地服务,紧紧围绕百姓的生老病死、衣食住行、安居乐业做文章;第四要加强彼此间节目合作,与新媒体融合发展,并且推动体制机制改革。
In the new situation, terrestrial and radio and television stations should realize the brilliant development of their undertakings. First, they must first fully understand their own responsibilities and missions, grasp the overall situation, clarify the direction and address difficulties. Second, they should tap their new advantages and use market forces to get out of their predicament. , The “integrated localization, marketization and poverty alleviation” explored by the China-Guangdong Federation of Associations have enlightenment significance. The third is to insist on open sharing, highlighting local services, and closely focus on the people’s livelihood, death, ; Fourth, we should strengthen program cooperation with each other, integrate and develop with new media, and promote the reform of institutional mechanisms.