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令人鼓舞的是我们看到了董事会开始设立多渠道总监和首席数字官这样的职位,组织内部开始建立跨渠道的团队。但未来更多需要做的是完全启用全渠道模式,或采取企业级全渠道销售模式。回顾2013年的全渠道零售的发展,很难像以往几年一样总结出三至四大变化。去年,没有单独的一件引人注目的事件,我们看到更多的是对于全渠道零售认识的根本转变正在许多方面影响着这一行业。过去多年里,引起我们注意的都
Encouragingly, we saw that the board of directors started up positions like multi-channel director and chief digital officer, and started to build cross-channel teams internally. But more needs to be done in the future either by enabling full-channel mode completely or by adopting enterprise-wide omni-channel sales mode. Looking back at the development of omnichannel retail in 2013, it is difficult to conclude three to four major changes as in previous years. Last year, there was no single compelling incident, and we saw more fundamental changes in understanding of omnichannel retail that are affecting the industry in many ways. In the past many years, attracted our attention