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社会经济的快速发展和科学技术的突飞猛进促使了文化产业的诞生。所以,科学技术水平的提升和生产力发展是推动文化产业发展的重要因素,除此以外,文化产业的发展还受市场经济完善程度的影响。本文就如何增强我国文化产业的竞争优势,文化产品的品牌创建做出了深入探究。
The rapid development of social economy and the rapid development of science and technology have promoted the birth of cultural industries. Therefore, the promotion of science and technology and the development of productive forces are important factors in promoting the development of cultural industries. In addition, the development of cultural industries is also affected by the perfection of the market economy. This article makes an in-depth inquiry into how to enhance the competitive advantage of China’s cultural industry and create brand of cultural products.