张景明(温州晚报品牌策划事业部总经理)酒类营销,首先要确定我们到底是做品牌还是做生意。如果是做生意,其性质是赚钱,方法很多,营销就是其中一种,它就像医学中用的西药,来得快,去的也快。如果是做品牌,其性质是事业,既需要兢兢业业的长期战略,也需要运用各种营销手段,它就应该是中西药结合。 Zhang Jingming (Wenzhou Evening News brand planning division general manager) alcohol marketing, we must first determine whether we are doing the brand or business. If it is a business, its nature is to make money, a lot of ways, marketing is one of them, it is like medicine used in medicine, come faster, go faster. If you are a brand, its nature is the cause, both need to be conscientious and long-term strategy, but also the need to use a variety of marketing tools, it should be the combination of Chinese and Western medicine.