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市场竞争的激烈和消费者选择的多样性促使企业开展定制营销,同时互联网络的迅速发展和普及为企业开展定制营销提供了一个很好的平台。企业通过互联网络平台及时获取顾客信息并强化与顾客的互动,开发出满足顾客个性化需求的产品,制定顾客知觉产品价值差异的价格,选择方便不同顾客的渠道和开展个性化的促销活动,从而使顾客真正满意。
The fierce competition in the market and the diversity of consumers’ choice promote the enterprises to conduct customized marketing. At the same time, the rapid development and popularization of the Internet provide a good platform for enterprises to carry out customized marketing. Enterprises through the Internet platform for timely access to customer information and strengthen customer interaction, to develop products to meet the individual needs of customers, customers value the development of product value differences, choose to facilitate different customer channels and to carry out personalized promotions, thus Make the customer really satisfied.